Samsung OLED TV S95H Earns Prestigious Pantone Validated ArtfulColor Certification for Unmatched Color Accuracy
Samsung Electronics has announced that its latest flagship OLED TV, the S95H, has achieved Pantone Validated ArtfulColor certification — a prestigious designation that confirms the display's ability to reproduce colors with exceptional fidelity under controlled lighting conditions. This milestone underscores Samsung's continued leadership in premium display technology and brings museum-quality art viewing into the home.
The Pantone Validated ArtfulColor certification is awarded to displays, cameras, and printers that demonstrate a high degree of color accuracy when reproducing physical Pantone colors and skin tones. For the Samsung OLED S95H, this means viewers can expect stunningly precise colors when watching content and a realistic, gallery-like experience when displaying artwork.
What Makes the Samsung S95H Special?
The S95H is engineered to deliver deep contrast, precise color expression, and an unparalleled viewing experience. Its OLED panel leverages pixel-level luminance control to produce true blacks and exceptionally high contrast, preserving the fine detail that is critical for art reproduction. The TV's wide color gamut supports accurate reproduction of saturated pigments and digital art colors, while stable viewing angles ensure color and luminance remain consistent across the entire screen.
One of the standout features of the S95H is Samsung's award-winning Glare Free technology, which eliminates distracting reflections that can interfere with the viewing experience. Glare and reflections can lift black levels, soften contrast, and introduce unwanted color casts from the surrounding environment. By reducing these distractions, the S95H preserves tonal accuracy and the integrity of the artwork being displayed.
The Science Behind ArtfulColor Certification
The certification process, conducted by X-Rite Pantone, evaluates a display's ability to match physical Pantone color samples under controlled lighting conditions. This involves measuring a set of Pantone colors and skin tones in a standardized light booth, then assessing how faithfully the display reproduces them on screen. According to Ed Hattenberger, OEM Senior Color Scientist at X-Rite Pantone, the process ensures that displays meet defined performance thresholds for color fidelity and consistency.
"A Pantone Validated ArtfulColor TV delivers more precise, trustworthy visuals, especially for artwork and photography," Hattenberger explained. "Viewers can expect cleaner neutrals, more lifelike skin tones, and color saturation that better reflects the artist's intent."
A Gallery Experience at Home
The S95H features a slim metal bezel that mounts flush to the wall for a striking, floating effect. This gallery-inspired design makes the display a natural centerpiece, particularly when showing art. For the first time on a Samsung OLED TV, Samsung Art Store subscribers can access over 5,000 works by more than 800 artists, including exclusive collections from renowned institutions such as MoMA, Musée d'Orsay, and Art Basel.
The S95H joins The Frame Pro and other Samsung lifestyle TVs in receiving Pantone Validated ArtfulColor certification. Samsung remains the only TV brand to offer this certification, demonstrating the company's commitment to bringing accurate, true-to-life color reproduction to consumers.
Why Color Fidelity Matters
For art lovers and photography enthusiasts, color fidelity is not merely a technical specification — it fundamentally shapes how a piece is experienced. Even slight color shifts can alter the mood, depth, and overall intent of the original work. With the S95H's Pantone Validated ArtfulColor certification, viewers can have confidence that what they see on screen faithfully represents the creator's vision.
The Samsung OLED S95H is now available globally, with Samsung Art Store access available on select OLED models including the S95H worldwide and the S99H in Europe.
Image Source: Samsung
