Samsung Electronics, the global leader in display technology and the Official Art TV of Art Basel, announced today the launch of the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition now available exclusively on Samsung Art Store. The collection brings together 24 works by Swiss and Switzerland-based artists from eight renowned galleries exhibiting at Art Basel in Basel 2026, which runs from June 18-21 in Switzerland.
This marks the latest milestone in Samsung and Art Basel's ongoing global partnership, bringing the world-renowned art fair experience directly into homes through Samsung's premium Art TV lineup. The ABB 2026 Collection offers users the opportunity to explore and display contemporary Swiss art on their screens, transforming living spaces into personal galleries.
A Regional Showcase of Contemporary Swiss Art
The ABB 2026 Collection highlights the creative diversity of the Swiss art scene through eight participating galleries, including Mai 36, von Bartha, Skopia, Blue Velvet, Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre, and Felix Gaudlitz. At its core, the collection spotlights three Swiss-born artists spanning multiple generations:
Thomas Huber's "16.7.2024" explores the convergence of image and text, creating a philosophical meditation on picture space. Tobias Kaspar's "The Japan Collection" examines systems of value, taste, and desire through a multidisciplinary practice bridging art and fashion. Athene Galiciadis's "Stillleben (Reflection on longings and belongings)" presents a richly layered visual language combining geometric and organic forms with references to craft, design, science, and spirituality.
"Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful," said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. "Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying, and living with art."
Immersive Installation at Art Basel
At this year's Art Basel in Basel, visitors can experience Samsung Art Store through an immersive installation that demonstrates how art can transcend gallery walls and integrate into everyday spaces. The installation features a gallery-style Art Wall composed of displays from Samsung's 2026 Art TV lineup, including Micro RGB, OLED, The Frame Pro, and The Frame. Attendees can explore the ABB 2026 Collection and see how Samsung's cutting-edge display technology presents art with stunning clarity and color accuracy.
Samsung's exhibit also includes a collaboration with visual artist Daniel Arsham, Samsung's new Art TV ambassador. Arsham designed a custom bezel for The Frame Pro that transforms the TV frame into a sculptural surface, with a three-dimensional pattern inspired by topographical mapping data, paired with on-screen artwork inspired by erosion patterns and crystalline forms.
Samsung Art Store: A Growing Digital Art Platform
Samsung Art Store brings together more than 5,000 artworks in 4K resolution from over 800 artists and more than 80 partners in a single subscription service. Available across Samsung's expanded 2026 Art TV lineup — including The Frame, The Frame Pro, Micro RGB, Neo QLED, and OLED — the platform provides users access to museum and gallery pieces through screens designed to complement any interior.
"Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store's ABB 2026 Collection," said Maike Cruse, Director of Art Basel in Basel. "Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience."
As the global TV market leader for 20 consecutive years, Samsung continues to push boundaries in display technology, ensuring that art is presented with exceptional fidelity. The ABB 2026 Collection is available on Samsung Art Store starting today, giving users worldwide the chance to bring a piece of Art Basel directly into their homes.
Image Source: Samsung Newsroom
