BMW Motorrad CEO Markus Flasch elected President of ACEM
Munich — Markus Flasch, CEO of BMW Motorrad, has assumed the presidency of the European Association of Motorcycle Manufacturers (ACEM) effective July 1, 2026, the BMW Group announced Wednesday. His two-year mandate begins at a pivotal moment for the sector as Europe’s mobility landscape undergoes profound change.
The election took place during the ACEM General Assembly held at BMW Welt in Munich. Flasch succeeds Michele Colaninno. The ACEM Presidium is completed by Vice-Presidents Claudio Domenicali (CEO, Ducati Motor Holding), Clément Villet (Director of Land Mobility, Yamaha Motor Europe N.V.) and Michele Colaninno (CEO, Piaggio Group).
Under his presidency, ACEM will focus on three key priorities: strengthening the integration of L-category vehicles — mopeds, motorcycles, tricycles and quadricycles — into sustainable urban mobility concepts across Europe; advancing the industry’s decarbonisation agenda while safeguarding its industrial competitiveness; and promoting motorcycling in leisure, touring and sport as a driver of economic growth and societal value.
“Our task is to further strengthen the voice of the motorcycle industry in Europe. L-category vehicles are not a niche; they are part of the solution to the mobility challenges Europe faces today. Our industry has the technology, the ambition and the responsibility to deliver on sustainability while keeping riding accessible, safe and enjoyable,” said Markus Flasch, President of ACEM and CEO BMW Motorrad.
A particular focus will be placed on ensuring that the regulatory environment in Europe supports innovation and investment, while maintaining a technology-neutral approach and reflecting the needs of customers.
“I look forward to further implementing the association’s work, with the support of our new President Markus Flasch, a strong Presidium and the full membership. The motorcycle industry is an asset for the European economy and ACEM will continue engaging with policy-makers on the benefits L-category vehicles bring to society,” said Antonio Perlot, Secretary General of ACEM.
Source: press.bmwgroup.com
