Samsung Launches Global 'Your Companion to AI Living' Campaign Showcasing AI-Powered Everyday Life
Samsung Electronics has officially launched a new global video campaign under the theme "Your Companion to AI Living," the company announced on June 4, 2026. The campaign represents Samsung's bold vision for how artificial intelligence can seamlessly integrate into every aspect of daily life, transforming the way users interact with technology across their homes, health routines, and personal connections.
First introduced at The First Look event during CES 2026 earlier this year, the "Your Companion to AI Living" campaign reflects Samsung's overarching strategy for AI innovation. Rather than focusing on individual products or specifications, the campaign takes a holistic approach, highlighting how Samsung's AI technology, connected products, and services work together to offer a new way of living that proactively cares for users and their loved ones.
At the heart of the campaign is Samsung's commitment to developing AI innovations that anticipate user needs and deliver personalized solutions across its vast ecosystem of devices, platforms, and services. From smartphones and home appliances to wearables and displays, Samsung envisions a world where every device intelligently adapts to the user's lifestyle.
"Through this campaign, we aim to show how Samsung's products and services, integrated with AI, can become a life companion by proactively understanding users' needs and offering personalized support when it matters most," said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. "We will continue to create more meaningful ways for customers to experience the value of Samsung's innovations in their daily lives."
The campaign features a series of three humorous and relatable videos, each focusing on a different aspect of everyday life: health, family, and pet care. By using lighthearted storytelling, Samsung aims to connect with customers on an emotional level while demonstrating how its AI capabilities can elevate daily experiences.
The health-focused video showcases how Samsung's AI-powered health monitoring features — including those found in the Galaxy Watch and Galaxy Ring — can help users stay on top of their wellness goals with intelligent insights and proactive recommendations. The family-oriented segment highlights how SmartThings and connected home appliances can simplify household management, from AI-powered cooking recommendations to automated energy savings. The pet care video demonstrates how Samsung's AI ecosystem can even extend to caring for furry family members, with smart cameras and sensors that monitor pet activity and well-being.
Samsung's "Your Companion to AI Living" campaign builds on the company's extensive AI research and development efforts across its entire product lineup. The company has been steadily integrating AI capabilities into its Galaxy smartphones, watches, tablets, home appliances, and displays, creating a cohesive ecosystem where devices communicate and collaborate intelligently.
Key technologies underpinning this vision include Samsung's Galaxy AI platform, which brings on-device AI processing to smartphones and wearables; SmartThings, the company's smart home platform that connects and automates devices; and Samsung Health, which uses AI to deliver personalized wellness insights. Together, these platforms form the foundation of Samsung's AI living ecosystem.
The campaign is rolling out globally across television, digital, and social media channels. With its focus on real-world applications of AI rather than abstract technology, Samsung is positioning itself as a leader in making artificial intelligence accessible, useful, and genuinely helpful in everyday life.
As the AI landscape continues to evolve rapidly, Samsung's message is clear: the future of technology isn't just about smarter devices — it's about creating a companion-like relationship between users and their technology, where AI anticipates needs, simplifies complexity, and enriches daily living.
Image Source: Samsung
